Authentic Framed 1977 vintage print ad Rolex Perpetual Datejust “On the NASCAR track, endurance counts. On a driver’s wrist, Rolex counts.”

Authentic Framed 1977 Vintage Print Ad Rolex Oyster Perpetual Datejust “On the NASCAR track, endurance counts. On a driver’s wrist, Rolex counts.”

This authentic 1977 Rolex advertisement features legendary NASCAR driver Cale Yarborough, highlighting the precision, endurance, and prestige synonymous with the Rolex name. The ad captures a dramatic pit stop scene with Yarborough’s racing team in action, emphasizing Rolex’s close association with motorsport excellence and the Daytona International Speedway.

The featured watch, the Rolex Oyster Perpetual Datejust, symbolizes reliability under extreme conditionsbuilt from solid stainless steel with the hallmark Jubilee bracelet. The tagline reinforces Rolex’s identity as the choice of champions, merging luxury craftsmanship with performance endurance.

Details:
Year: 1977
Brand: Rolex
Model featured: Oyster Perpetual Datejust
Endorser: Cale Yarborough, NASCAR Champion
Tagline: “On the NASCAR track, endurance counts. On a driver’s wrist, Rolex counts.”
Medium: Original vintage magazine advertisement
Frame: Museum-quality black frame with UV-protected glass
Dimensions: 30 × 40 cm (with frame)

This advertisement celebrates Rolex’s enduring partnership with motorsports and its reputation as the official timekeeper of the Daytona International Speedway. By featuring Cale Yarborough one of NASCAR’s most dominant drivers of the era Rolex connected its brand to precision, resilience, and victory.

This museum-framed piece is preserved under UV-protected glass to prevent fading, maintaining the authenticity and visual impact of the original 1970s print. A rare collectible that embodies the golden age of American racing and Rolex’s legacy of performance and prestige.