Authentic Framed 1990s French Vintage Print Ad Rolex Lady-Datejust “Cent dix grammes de pure gourmandise” (110 grams of pure indulgence)

Museum framed authentic (no-reprint) French Rolex advertisement featuring a gold and diamond-set Rolex Lady-Datejust, elegantly placed on a golden balance scale. The tagline “Cent dix grammes de pure gourmandise.” translates to “110 grams of pure indulgence.” This clever and luxurious ad plays with the concept of weight, value, and desire positioning the Rolex not only as a symbol of timekeeping precision, but also as a decadent object of taste and refinement.

Published in the 1990s, this ad captures the elegant minimalism and opulence of Rolex’s advertising style during that period. The use of the French language and the Genève branding adds a touch of European exclusivity and sophistication, making this a standout piece for collectors of vintage fashion and luxury advertisements.

Framed at 30 x 40 cm with AR70 museum-grade glass. This ensures 70% UV protection and minimizes reflection to just 1%, preserving the artwork and offering a crystal-clear view without glare—ideal for premium display in both modern and classic interiors.

30 x 40 cm
Black aluminum frame
Art glass with only 1% reflection
70% UV protective glass

Will be carefully packed with bubble wrap before shipping.