Authentic Framed 1973 Vintage Print Ad Rolex Explorer “If you were climbing here tomorrow, you’d wear a Rolex”

Museum framed authentic (no-reprint) Rolex advertisement featuring the Rolex Explorer and the bold statement: “If you were climbing here tomorrow, you’d wear a Rolex.” This original ad from 1973 is part of the iconic “You’d Wear a Rolex” campaign, which showcased the brand’s unmatched performance in some of the most extreme environments on Earth.

This particular ad references climbers taking on Mount McKinley (now Denali) the highest peak in North America underlining Rolex’s legacy as a tool of choice for adventurers and mountaineers. The Rolex Explorer is shown front and center, highlighting its rugged construction, precise movement, and proven history in harsh alpine conditions.

The “You’d Wear a Rolex” campaign elevated Rolex beyond luxury, associating the brand with trust, reliability, and real-world endurance. These ads are now considered some of the most collectible vintage marketing pieces in horology.

Professionally framed at 30 x 40 cm using AR70 museum-quality glass. This premium glass provides 70% UV protection to prevent fading, and just 1% reflection giving it a virtually invisible appearance under most lighting conditions.

30 x 40 cm
Black aluminum frame
Art glass with only 1% reflection
70% UV protective glass

Will be carefully packed with bubble wrap before shipping.