Authentic Framed 1958 Vintage Print Ad Rolex “There was only one Christopher Columbus…”

Museum framed authentic (no-reprint) Rolex advertisement from 1958, titled “There was only one Christopher Columbus…”. This early Rolex ad features a bold charcoal-style illustration of Columbus with a ship in the background, representing exploration, innovation, and the pioneering spirit a direct metaphor for the Rolex brand’s values and its role in advancing modern horology.

Published during the post-war golden era of mechanical watches, this ad does not highlight a specific model but rather emphasizes Rolex’s global leadership and unique legacy. It speaks to Rolex’s dedication to precision, innovation, and craftsmanship, likening their pursuit of excellence to the rare character of a singular historical figure.

This is one of Rolex’s earliest full-page brand-building campaigns aimed at the American market, making it a rare and important piece of horological history. The minimalist design, artistic style, and poetic tone stand in contrast to the later tool-watch-focused ads of the 1960s and ’70s, giving it a timeless and sophisticated appeal.

Professionally framed at 30 x 40 cm using AR70 museum-grade glass. The glass offers 70% UV protection to prevent fading and just 1% light reflection, maintaining a clear, glare-free view ideal for collectors and design lovers alike.

30 x 40 cm
Black aluminum frame
Art glass with only 1% reflection
70% UV protective glass

Will be carefully packed with bubble wrap before shipping.