Celebrate one of the most beloved watch campaigns ever made with this authentic 1997 Patek Philippe advertisement. A grandfather sits at the piano while a small child perches beside him, little bare feet dangling next to his polished loafers. Under the line "Begin your own tradition.", it captures the heart of Patek Philippe's famous Generations campaign.
This is an original magazine page from 1997. The ad introduces the men's Annual Calendar ref. 5035 as "the first self-winding calendar watch in the world to require resetting only once a year", a landmark complication in modern watchmaking. It closes with Patek Philippe's most iconic words: "You never actually own a Patek Philippe. You merely take care of it for the next generation."
The advertisement shows the Patek Philippe Annual Calendar ref. 5035 in yellow gold, with a silvered dial, gold Roman numerals, day, date and month subdials and a brown alligator strap.
The advertisement is framed in a sleek black aluminium frame measuring 40 x 30 cm, with a white passe-partout and protected by museum glass. The anti-reflective glass keeps the artwork crisp and undistorted while its UV protection preserves it for years to come.
This is a high-quality, authentic vintage advertisement, not a reproduction. It is carefully packed in bubble wrap for safe shipping, so it arrives in perfect condition. A rare find for Patek Philippe lovers and watch collectors, and a meaningful gift for a father, grandfather or anyone who values family tradition.
PLEASE NOTE: This listing is for the original vintage advertisement in its frame. The watch shown in the advertisement is NOT included and is not for sale.
– Original vintage advertisement only, the watch is NOT included
– Authentic original 1997 Patek Philippe Annual Calendar advertisement
– Size: 40 x 30 cm
– Black aluminium frame with white passe-partout
– Museum glass, anti-reflective and UV-protective
– Ready to hang
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