Own a piece of exploration history with this authentic 1967 Rolex advertisement. Bold white type on a striking black page declares "If you were climbing here tomorrow, you'd wear a Rolex", framed around a dramatic aerial photograph of the snow-covered peaks of Antarctica.
This is an original magazine page from 1967. The ad celebrates the first team to climb the Vinson Massif, the highest peak in Antarctica, and tells how the American Antarctic Mountaineering Expedition wore Rolex on the climb. It describes the classic Oyster case "carved out of a solid block of Swedish stainless steel" and a 26-jewel self-winding officially certified chronometer movement, and even lists the original price: $255. The page also names Rolex as Official Timepiece of Pan American World Airways.
The advertisement shows the Rolex Oyster Perpetual 1005 Chronometer in stainless steel with a 14 kt. fluted gold bezel and matching Oyster bracelet, a true icon of 1960s Rolex design.
The advertisement is framed in a sleek black aluminium frame measuring 40 x 30 cm, with a white passe-partout and protected by museum glass. The anti-reflective glass keeps the bold black and white design crisp and undistorted while its UV protection preserves it for years to come.
This is a high-quality, authentic vintage advertisement, not a reproduction. It is carefully packed in bubble wrap for safe shipping, so it arrives in perfect condition. A rare find for Rolex collectors, mountaineers and anyone who loves bold 1960s graphic design.
PLEASE NOTE: This listing is for the original vintage advertisement in its frame. The watch shown in the advertisement is NOT included and is not for sale.
– Original vintage advertisement only, the watch is NOT included
– Authentic original 1967 Rolex Oyster Perpetual advertisement
– Size: 40 x 30 cm
– Black aluminium frame with white passe-partout
– Museum glass, anti-reflective and UV-protective
– Ready to hang
Each ad is an authentic vintage original from a magazine – not a modern reprint, but real printed history from the era it was published.
Framed with UV-protective museum glass or coated plexiglass and acid-free matting for maximum preservation & premium presentation.
An original piece of watch history: perfect as a one-of-a-kind gift for collectors, enthusiasts, or as eye-catching wall decor.
Every order is carefully packed and shipped worldwide with tracking, using extra protection to avoid any creases or damage.
Do you have a question about a specific ad, shipping details, or simply the story behind a piece? Feel free to reach out. We’re always happy to assist not because we have to, but because this is what we truly love.