Authentic Framed 1995 French Vintage Print Ad Rolex Lady-Datejust “L’Extrême Subtilité d’une Idée Douce”

Museum framed authentic (no-reprint) French Rolex advertisement from 1995, featuring the exquisitely diamond-set Rolex Lady-Datejust. This elegant, full-color ad blends haute horlogerie with high fashion, showcasing a fully pavé-set yellow gold Lady-Datejust with diamond bezel, diamond dial, and diamond bracelet against a soft, abstract watercolor background.

The French tagline at the bottom “L’extrême subtilité d’une idée douce” translates to “The extreme subtlety of a gentle idea.” This poetic statement reinforces the ad’s tone: refined, artistic, and unapologetically luxurious.

Unlike the action-driven “tool watch” ads of the Explorer or Submariner, this campaign focused on elegance, femininity, and craftsmanship. It was likely part of Rolex’s European print run aimed at a high-end fashion-conscious audience, and is therefore rarer than many mainstream English-market Rolex ads.

Framed at 30 x 40 cm using AR70 museum-grade glass, which offers 70% UV protection to prevent fading and just 1% reflection for a clean, glare-free display.

30 x 40 cm
Black aluminum frame
Art glass with only 1% reflection
70% UV protective glass

Will be carefully packed with bubble wrap before shipping.