Bring the spirit of exploration to your wall with this authentic 1987 Rolex advertisement. Under the headline "The desert is in constant motion. So is your Rolex.", a fiery sunset glows over endless rippled sand dunes, one of the most striking images in Rolex's classic expedition campaigns.
This is an original magazine page from 1987. The ad tells the story of the Rolex Perpetual Rotor, the first effective automatic movement, and quotes Nigel Winser, leader of the Royal Geographical Society's Wahiba Sands joint expedition with the Government of Oman: "Scientific expeditions depend on reliable field equipment like my Rolex Oyster." It closes with a wink: "You'll find a Rolex dependable, even if the only sand you encounter is at the beach."
The advertisement shows the Rolex Oyster Perpetual Datejust Chronometer in steel and 18ct gold, with a fluted gold bezel, white Roman numeral dial and Jubilee bracelet, alongside the famous red "Swiss Officially Certified Chronometer" seal.
The advertisement is framed in a sleek black aluminium frame measuring 40 x 30 cm, with a white passe-partout and protected by museum glass. The anti-reflective glass keeps the vivid desert colours crisp and undistorted while its UV protection preserves them for years to come.
This is a high-quality, authentic vintage advertisement, not a reproduction. It is carefully packed in bubble wrap for safe shipping, so it arrives in perfect condition. A rare find for Rolex lovers, adventurers and watch collectors.
PLEASE NOTE: This listing is for the original vintage advertisement in its frame. The watch shown in the advertisement is NOT included and is not for sale.
– Original vintage advertisement only, the watch is NOT included
– Authentic original 1987 Rolex Datejust advertisement
– Size: 40 x 30 cm
– Black aluminium frame with white passe-partout
– Museum glass, anti-reflective and UV-protective
– Ready to hang
Each ad is an authentic vintage original from a magazine โ not a modern reprint, but real printed history from the era it was published.
Framed with UV-protective museum glass or coated plexiglass and acid-free matting for maximum preservation & premium presentation.
An original piece of watch history: perfect as a one-of-a-kind gift for collectors, enthusiasts, or as eye-catching wall decor.
Every order is carefully packed and shipped worldwide with tracking, using extra protection to avoid any creases or damage.
Do you have a question about a specific ad, shipping details, or simply the story behind a piece? Feel free to reach out. We’re always happy to assist not because we have to, but because this is what we truly love.