Authentic framed 1978 vintage print ad Rolex Day-Date “A tribute to tradition. A concept in perfection.”

This authentic 1978 Rolex advertisement pairs the timeless elegance of the 1936 Duesenberg, one of America’s most iconic luxury automobiles, with the prestige of the Rolex Day-Date, often called “The President’s Watch.” The ad’s headline reads: “For certain classics, performance also is an art. Their presence is unmistakable.”

Positioned before the front grille of the vintage Duesenberg, the Day-Date stands as a modern parallel — a mechanical masterpiece celebrating craftsmanship, power, and distinction. The copy emphasizes Rolex’s dedication to tradition and engineering excellence, drawing a poetic comparison between two enduring symbols of precision and prestige.

Details:
Year: 1978
Brand: Rolex
Model Featured: Rolex Day-Date (“The President”)
Tagline: “A Tribute to Tradition. A Concept in Perfection.”
Medium: Original vintage magazine advertisement
Frame: Museum-quality black frame with UV-protected glass
Dimensions: 30 × 40 cm (with frame)

The 1970s marked a defining era for Rolex’s Day-Date, as it became the watch of choice for world leaders, CEOs, and visionaries. By pairing it with the legendary Duesenberg a hallmark of pre-war automotive luxury Rolex positioned the Day-Date as a symbol of lasting refinement and unmatched performance.

This vintage print is museum framed under UV-protected glass to ensure long-term preservation. Both the ad’s monochrome imagery and its message celebrate enduring craftsmanship a perfect addition for collectors of horological history, automotive art, or vintage luxury design.