Authentic framed 1976 vintage Rolex Day-Date print ad, 18ct gold President, Wilsdorf Collection, museum glass, watch gift

Own a true classic of Rolex advertising with this authentic 1976 Rolex Day-Date advertisement. Under the confident headline "The world's most superb watches have always been rather costly.", a gleaming gold Day-Date rests beside its famous "Swiss Officially Certified Chronometer" seal, captured in rich, warm colour.

This is an original magazine page from the 1970s. The ad tells the story of the Wilsdorf Collection, named after Rolex founder Hans Wilsdorf and housed at the Rolex headquarters in Geneva. It explains how each Oyster case is carved from a single solid block of 18ct. gold or steel in 162 separate operations, quotes a member of the British Antarctic expedition, and names Jackie Stewart and Thor Heyerdahl as proud Rolex wearers. It ends with the timeless words: "It's not just a watch. It's an heirloom." and the classic Rolex slogan "You can tell by the men who wear them."

The advertisement shows the Rolex Oyster Perpetual Day-Date in 18ct yellow gold, with a silver dial, day and date display, fluted bezel and the iconic President bracelet.

The advertisement is framed in a sleek black aluminium frame measuring 40 x 30 cm, with a white passe-partout and protected by museum glass. The anti-reflective glass keeps the warm gold tones crisp and undistorted while its UV protection preserves them for years to come.

This is a high-quality, authentic vintage advertisement, not a reproduction. As an original magazine page of almost 50 years old, some print from the reverse side may be faintly visible, a natural mark of its authenticity. It is carefully packed in bubble wrap for safe shipping, so it arrives in perfect condition. A rare find for Rolex collectors and a classic addition to any office or study.

PLEASE NOTE: This listing is for the original vintage advertisement in its frame. The watch shown in the advertisement is NOT included and is not for sale.

– Original vintage advertisement only, the watch is NOT included
– Authentic original 1976 Rolex Day-Date advertisement
– Size: 40 x 30 cm
– Black aluminium frame with white passe-partout
– Museum glass, anti-reflective and UV-protective
– Ready to hang