Authentic Framed 1974 Vintage Print Ad Rolex Day-Date “If taming oil well fires were your job, you’d wear a Rolex”

Museum framed authentic (no-reprint) Rolex advertisement featuring the Rolex Day-Date with the powerful tagline “If taming oil well fires were your job, you’d wear a Rolex.” This original print from 1974 is part of the legendary “You’d Wear a Rolex” campaign one of Rolex’s most iconic and enduring advertising series.

This campaign focused on professionals who operate in the world’s most extreme conditions: mountaineers, deep-sea divers, race car drivers, and in this case, oil well firemen. The idea was simple but bold when absolute reliability is a matter of life, timing, or mission success, these individuals choose Rolex. Not because it’s luxurious, but because it’s built to perform under pressure.

This specific ad features a dramatic image of oil well firefighters walking through a blazing inferno, reinforcing the theme of resilience. The accompanying text emphasizes that Rolex watches, especially the gold Day-Date shown here, aren’t just status symbols they’re trusted tools for the most demanding professionals.

Framed at 30 x 40 cm with AR70 museum-quality glass, this piece is protected against the effects of time. The AR70 glass offers 70% UV protection, shielding the print from discoloration. Standard glass reflects around 10% of light; AR70 reflects only about 1%, producing an almost invisible finish depending on the light source.

30 x 40 cm
Black aluminum frame
Art glass with only 1% reflection
70% UV protective glass

Will be carefully packed with bubble wrap before shipping.