Authentic framed 1973 vintage print ad Rolex Oyster Perpetual Datejust “If you’re always on hand for the U.S. Open, you’d wear a Rolex”

This authentic 1973 Rolex advertisement celebrates the brand’s enduring connection with the sport of golf and the spirit of precision that defines champions. Featuring a panoramic view of a U.S. Open golf course, the ad’s headline “If you’re always on hand for the U.S. Open, you’d wear a Rolex” positions the Rolex Oyster Perpetual Datejust as the timepiece of choice for players, officials, and discerning spectators alike.

The advertisement emphasizes the Datejust’s timeless design and unmatched craftsmanship: its self-winding chronometer movement, solid Oyster case, and elegant Jubilee bracelet. It speaks to those who value accuracy, endurance, and understated sophistication — qualities that mirror both the Rolex name and the game of golf itself.

Details:
Year: 1973
Brand: Rolex
Model featured: Oyster Perpetual Datejust
Tagline: “If you’re always on hand for the U.S. Open, you’d wear a Rolex.”
Medium: Original vintage magazine advertisement
Frame: Museum-quality black frame with UV-protected glass
Dimensions: 30 × 40 cm (with frame)

Throughout the 1970s, Rolex became synonymous with the world of professional golf, sponsoring major tournaments and aligning itself with champions who embodied precision and poise. This U.S. Open-themed ad reflects the era’s golden age of sport and luxury, when Rolex’s presence on the fairway became as iconic as its crown logo.

Professionally museum framed under UV-protected glass, this original advertisement remains in excellent condition, preserving its bold typography and vintage aesthetic. A striking collectible for enthusiasts of Rolex, golf history, and mid-century luxury design.