Authentic Framed 1973 Vintage Print Ad Rolex Oyster Perpetual Datejust “If you were racing here tomorrow, you’d wear a Rolex”

This framed print captures a classic Rolex advertisement from the 1970s, epitomizing the brand’s enduring connection with adventure, precision, and prestige. The bold headline, “If you were racing here tomorrow, you’d wear a Rolex,” appeals to powerboat racers and thrill-seekers, positioning Rolex as the ultimate companion for performance under pressure.

The ad features a striking black-and-white image of a speedboat cutting through open water, paired with a close-up of a Rolex Oyster Perpetual Datejust the model celebrated for its durability and waterproof design. Below the visuals, the copy highlights the craftsmanship and reliability that made Rolex a trusted choice for athletes, explorers, and professionals.

Details:
Year: Circa 1970s
Brand: Rolex
Model featured: Oyster Perpetual Datejust
Tagline: “If you were racing here tomorrow, you’d wear a Rolex.”

Medium: Original magazine advertisement, professionally mounted and framed
Dimensions: Approx. 30 × 40 cm (with frame)
Printing: Black-and-white lithographic print

During the 1970s, Rolex expanded its image beyond traditional luxury, associating its watches with endurance sports, ocean racing, and aviation. This advertisement reflects that era’s spirit of daring exploration and mechanical excellence, underscoring the watch’s reputation as both a tool and a status symbol.