Authentic Framed 1971 Vintage Print Ad Rolex Datejust “This is a Rolex Oyster Perpetual Chronometer Datejust…”

Museum framed authentic (no-reprint) Rolex advertisement from 1971, showcasing a powerful and minimalist close-up of a gold Rolex Datejust on a man’s wrist. With the focus entirely on the watch and the text curved along the cuff, this ad breaks from Rolex’s usual scenic or action-based layouts to deliver a bold, elegant statement of quiet luxury and engineering excellence.

The caption reads:
“This is a Rolex Oyster Perpetual Chronometer Datejust. It has a case carved out of a solid block of 18 ct. gold. A dial of solid gold. A Jubilee bracelet also of solid 18 ct. gold. It is a watch you don’t need. But once you’ve had a taste of it, you’ll never settle for anything less.”

This style of advertising emphasizing craftsmanship over flashy lifestyle defined Rolex’s transition into the luxury status symbol it is today. The gold Datejust is shown in high contrast against the texture of the wearer’s skin, highlighting the harmony of strength and sophistication.

Framed at 30 x 40 cm with AR70 museum-grade glass. The glass offers 70% UV protection and reduces glare to just 1%, maintaining excellent visibility and long-term preservation of the vintage print.

30 x 40 cm
Black aluminum frame
Art glass with only 1% reflection
70% UV protective glass

Will be carefully packed with bubble wrap before shipping.