This framed Rolex advertisement from 1967 is part of the iconic "If you were…" campaign, which highlighted the unparalleled durability and reliability of Rolex watches in extreme conditions. The featured watch is the Rolex Explorer, a timepiece designed for adventurers and mountaineers. This particular ad emphasizes the Explorer's connection to the rugged terrain of Mount Everest, showcasing its ability to withstand harsh environments.
The text in the advertisement reads:
"If you were climbing here tomorrow, you'd wear a Rolex."
It goes on to describe the Rolex Explorer's robust construction, including its Oyster case, which is carved from a solid block of stainless steel, and its precision-engineered, self-winding chronometer movement. The ad also mentions the Explorer's legacy, as it was famously worn during the first successful ascent of Mount Everest in 1953 by Sir Edmund Hillary and Tenzing Norgay.
Dimensions: 30 x 40 cm
Frame: Elegant black aluminum
Glass: Art glass with 1% reflection and 70% UV protection
